The failure of “Undergrad Grill”
There are several restaurants district on Restaurant Row near Benson University. Therefore, many undergrad and graduate students, teachers, and families went to there to find exotic foods. The boss Tom Higgins opened a new restaurant on Restaurant Row. He called it the “Undergrad Grill”. However, the new restaurant was a failure and soon closed. There are many reasons why he closed his own restaurant.
One of the reasons is boss and staff. As a consequence of pay for high rent, boss only hired two waitresses and could not afford professional chefs, and did not have money to do much advertising. In addition, he wanted to open the restaurant as soon as possible. He was supposed to prepare everything by step by step.
Another reason is menu & rules. The price was too high and nothing special entrees, food cannot be taken out, and children cannot enter under Age 5. In addition, students cannot pay checks, only credit card and cash. The most important the name” Undergrad Grill” was not good. It mean only welcomed undergrad students could enter in, others not.
Finally, the last reason is location & shape of the building. The building was too normal and usual, the sign or board on the door was too obvious, and the name “Undergrad Grill” was too tall to see. There are many special and exotic restaurants on Restaurant Row. Furthermore, it might have effects on business.
To sum up, every thing happens for a reason. That was why the number of customers was decreasing. All in all, it concludes that every business also has tasks. If we do the right thing, we can avoid the problems. It is up to us!
真係好多謝:)