✔ 最佳答案
Short term targets :
1. Obtain professional certificate for beauty care practician such as ITEC, CIBTAC and CITY & GUILDS to provide professional knowledge to the customers.
2. After the collection of the first batch of customers, move the shop from ground floor to upstairs since the upstairs property charges lower rent.
3. When enough capital is accumulated, purchase various laser machines for elimination of hairs, purifying skin and improving face marks problems, etc.
Mid term target :
1. Increase the number of upstairs shops and expand market share. At the meantime increase bargaining power with suppliers.
Long term targets :
1. Expanding chain shops and develop vastly in China since beauty industry is occupying the third place in the tertiary industry in China . With China being a member of WTO and the organizer of 2008 Olympic Games, the increasing commercial visitors and tourists will lead to a drastic increase of demand in the beauty industry. In addition Hong Kong beauty care practicians have more advantage then their counterparts in China . Due to the relatively lower quality in terms of techniques, management and language, the beauty care practician trained in China are virtually below the international standard. The Hong Kong beauty care practician can fill up this wide gap in the industry.