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Geoff and Paul define the relationship marketing(RM) as a business concept about the literature in the development of a growing body expressing its lacking of satisfaction at/with "traditional marketing " . However, Drucker claims that the concept of RM involves keeping longer relationship with those who are major customers in business by giving them acquisition and gratisfication acquisition and gratification . He also points out that the customers can determine what kind of business will be done .
Therefore, organizations should have its current marketing networks to promote but also sell their products or services to the target customers . As a result, these organizations may have dealings in the market .
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