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This essay describes the author's evaluation about the effectiveness of public relations and relationship marketing in the successful promotion of events . Today, in many successful events a number of promotional tools are used to develop effectively the relationship between organizations and customers based on the mutaul benefits . Public relations(PR) is a part of marketing tools ,which may be useful to the event marketing in the promotional activies .
According to Francis's work ( citation from Berry on page 25, 1983 and page 2, 1996), the concept of relationship marketing is popular among multi-service organizations in dealing with how to maintain and enhance their customer relationship .
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