中釋英, 請不要使用網上翻譯軟件

2007-06-11 9:15 am
客源市場單一、推介力度不夠。澳門旅遊的客源市場集中在亞洲,其中,旅客主要來自中國內地及香港,2004年,中國內地與香港遊客分別占澳門遊客總數的57%、30%。澳門旅遊文化的對外宣傳、推介的手段和方法過於簡單、乏力,不利塑造澳門的獨特形象。儘管內地已成為澳門主打客源市場,但澳門對中國市場的宣傳力度與其他地區相比顯得不足,主要客源市場的廣東居然無一家辦事處。澳門的電視、報紙、雜誌等媒體,在珠三角和內地的影響力遠不如香港,澳門旅遊文化形象仍賴香港媒體塑造。

回答 (2)

2007-06-14 11:39 pm
✔ 最佳答案
Reliance on a narrow source of clientele. Insufficient publicity effort.
Most visitors to Macau come from Asian countries, most of them from Hong Kong and mainland China. In 2004, visitors form the mainland and Hong Kong have taken up 57% and 30% respectively of total number of visitors to Macau.
In promoting tourism of Macau, the city has relied on simple publicity strategies and has failed to create any sensation. The image of the city remains off the focus.
Mainland China has become the major source of visitors to Macau. However, Macau has fallen behind other cities in terms of publicity effort on the mainland, as we do not have any reprentation office even in Guangdong, the province where most mainland visitors come from.
The television broadcasters, press and magazines of Macau cannot match the Hong Kong counterparts in terms of penetration and influence in PRD and other parts of mainland. Macau still relies on Hong Kong media to project the image as a tourist destination.
2007-06-15 5:17 pm
Most visitors to Macau come from Asian. most of them are from Hong Kong and mainland China. In 2004, visitors form the mainland and Hong Kong have taken up 57% and 30% respectively of total number of visitors to Macau.


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