✔ 最佳答案
另外,華為的“從農村包圍城市”這種行銷模式也值得其他企業的借鑒。一直以來,許多企業都把城市作為其行銷的主戰場。這是源於就目前中國的社會形態而造成的。城市的消費水準高出農村消費水準的幾倍。大家都想搶佔這個市場,必定會在產品、服務、行銷上集中各種優勢,這樣這個市場的競爭會十分激烈。因此,對於一些力量相對薄弱的企業來說,不如避其強、攻其弱,先攻佔競爭相對來說不激烈的農村市場。當在技術、資金、品牌達到一定程度之後,再在主戰場上競爭。這樣,企業的生存環境會寬鬆許多。
Moreover, Hua Wei "surrounds the city from the countryside" this kindof marketing pattern also to be worth other enterprises the model.Since continuously, many enterprises all have taken the city itsmarketing the main battlefield. This is source Yu Chiu at presentChina's form of society creates. The city expense standard outdoes thecountryside expense standard several times. Everybody wants to seizethis market, surely can in the product, the service, the marketingconcentrate each kind of superiority, like this this marketcompetition can be extremely intense. Therefore, said regarding somestrength relatively weak enterprises, was inferior to evades stronglyits, attacks its is weak, first attacks and occupies the competitionon the other hand not intense rural market. After in the technology,the fund, the brand achieved certain degree, again competes in themain battlefield. Thus, enterprise's survival environment can be loosemany.