Hundreds of years after Jesus’ death, December 25 was chosen as the date of his birth. Why? Numerous historians believe that the time of year that became the Christmas season was actually a period when pagan festivities were celebrated.
For instance, Encyclopædia Britannica states: “One widespread explanation of the origin of this date is that December 25 was the Christianizing of the dies solis invicti nati (‘day of the birth of the unconquered sun’), a popular holiday in the Roman Empire that celebrated the winter solstice as a symbol of the resurgence of the sun, the casting away of winter and the heralding of the rebirth of spring and summer.”
The Encyclopedia Americana informs us: “The reason for establishing December 25 as Christmas is somewhat obscure, but it is usually held that the day was chosen to correspond to pagan festivals that took place around the time of the winter solstice, when the days begin to lengthen, to celebrate the ‘rebirth of the sun.’ . . . The Roman Saturnalia (a festival dedicated to Saturn, the god of agriculture, and to the renewed power of the sun), also took place at this time.” Such festivals usually included licentious behavior by their participants, who engaged in unbridled and riotous merrymaking. Significantly, that behavior has been characteristic of many Christmas celebrations today.
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https://www.jw.org/finder?wtlocale=E&docid=102008441&srcid=share