can you help me to explain it in details with explainable in more then 300 words?

The von Neumann architecture—also known as the von Neumann model or Princeton architecture—is a computer architecture based on a 1945 description by the mathematician and physicist John von Neumann and others in the First Draft of a Report on the EDVAC.

The term "von Neumann architecture" has evolved to mean any stored-program computer in which an instruction fetch and a data operation cannot occur at the same time because they share a common bus. This is referred to as the von Neumann bottleneck and often limits the performance of the system.[3]

The design of a von Neumann architecture machine is simpler than a Harvard architecture machine—which is also a stored-program system but has one dedicated set of address and data buses for reading and writing to memory, and another set of address and data buses to fetch instructions.

A stored-program digital computer keeps both program instructions and data in read-write, random-access memory (RAM). Stored-program computers were an advancement over the program-controlled computers of the 1940s, such as the Colossus and the ENIAC. Those were programmed by setting switches and inserting patch cables to route data and control signals between various functional units. The vast majority of modern computers use the same memory for both data and program instructions. The von Neumann vs. Harvard distinction applies to the cache architecture, not the main memory (split cache architecture).

More info: https://en.wikipedia.org/wiki/Von_Neumann_architecture