I see faces/words in everyday objects?

I was thinking it was pareidolia but it doesn’t quite fit the criteria. There was a bush, it looked like a person looking down and I almost asked “who are you?” Turned out it was a hedge growing up a brick wall... then, on my dressing gown there’s pictures of raccoons and it must’ve been the positioning of the gown but it spelt out the word “SAD”. They’re illusions of some kind but I need suggestions? The rug was crinkled and it looked like a face, it’s weird.