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Examples of winner-takes-all markets may be found in sports, pop music, entertainment, and movies.
1. A top rock superstar earns significantly more than all the other rock musicians there are, even though his or her skill level is only slightly higher than the next highest earning rock musician.
2. The highest-paid Hollywood actor or actress earns considerably more than the second-highest, who earns significantly more than the third, etc. The ten highest-paid Hollywood stars earn hundreds of times more than rest of the actors and actresses across the world.
3. The highest paid soccer (British: football) players in Europe’s most successful clubs, such as Barcelona, Manchester United, Bayern Munich, Juventus, Paris Saint-Germain, and Chelsea earn infinitesimally more money than the players in the second, third, or fourth divisions in their country’s leagues.
http://marketbusinessnews.com/financial-glossary/winner-takes-market-definition-meaning/