I use a quality filter made to last 3 months and change it at exactly every 3 months. The life of your A/C unit depends on using a clean filter. A dirty filter uses more electrical energy and causes the unit to work harder.
I am old and forgetful. When I change the filter I put a small piece of masking write the date on it and stick some place inconspicuous on the unit so I know when it as done.
I know - cuz I write the last date changed on it. Then replace it every 3 months. Sometimes - like when the heat or AC haven't run all that much - it's a bit premature . . . . . . but easier to remember and filters are cheap insurance.