product life cycle

2015-04-07 5:45 am
求解答....謝謝!
The product life cycle is a good general guide, but it does not always reflect reality. Discuss this statement by describing companies, destination, services or facilities that have extended their life cycles or otherwise not exactly followed the product life cycle.

回答 (1)

2015-04-08 12:05 pm
✔ 最佳答案
zeller 2003

the future development is qualitative, ambiguous, no wide diffusion and no clear cause-and-effect relationship, fragmentary.

https://books.google.co.uk/books?id=Ai9kjaqEPosC&pg=PA157&lpg=PA157&dq=product+life+cycle+in+reality&source=bl&ots=uqNRdQii8y&sig=1uZaGctZ-BLvEkicfR6rH3fBKO8&hl=en&sa=X&ei=fTYkVeeEO8bTaODpgPAM&ved=0CFcQ6AEwCTgK#v=onepage&q&f=false

marketing segmentation, economic, psychological factors forms different reason of consumption.


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