Who is more famous in the world? Objective opinion please?

I have a debate with a friend about this.

Jackie Chan vs Michael Jackson
who would be the more well-known one WORLDWIDE?

My friend keeps saying it's Jackie Chan because Asia has more people, and JC is more well-known there, so he is trying to play the figure game...he said China has more people and the chance is people in China or some parts in Asia will know Jackie Chan more than Michael Jackson...I don't know where you guys are at, but be objective, who do you think is more famous? The number thing is bullshit, Asia has more people so Jackie Chan will be more well-known there and therefore more people know JC than MJ...it's pissing me off what my friend is saying

I say it's MJ. Jackie Chan is great, I love him but we are talking about the king of pop right now...