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Here in the UK it tends to turn up just as an accompaniment to turkey at Christmas. And that's it.
But I now have to mention Delia Smith. Delia has been around for YEARS presenting cookery programmes on TV, and the thing with her is that she's not a trained chef and just presents recipes that work at home. Everything she does is tested, tested and tested again so if you follow one of her recipes, you KNOW it will work if you just follow the instructions. So she sells cookery books by the million and they don't just have recipes, they teach you about the ingredients. Everyone knows and trusts Delia.
The result is the "Delia effect". If she mentions a new ingredient, sales of it in the UK shoot up as people buy it to have a go at the recipe. She is responsible for a small company in the north of England suddenly getting thousands more orders for omelette pans than ever before just because she recommended their product, and sales of eggs shot up when she did a "How to Cook" programme that, would you believe, showed how to make boiled eggs. Yes, she really does go that basic, but people seem to want it. What that says about the standard of UK parenting and cookery teaching in schools I will leave to the imagination...
But the point of telling you all this is that the Delia effect applied to cranberries. She did a TV series and book of recipes with seasonal winter ingredients and included cranberries in some of the recipes. Whaddya know... the cranberry growers of New England suddenly got a lot more orders from the UK and wondered WTF is going on? Of course that's great for them but WHY? Then they found out about Delia, and gave her an award!