翻譯成英文

SWOT analysis
Advantages
In Hong Kong, Calbee is a well-known brand, its chips products, can increase sales through cooperation with the Four Seas Mercantile Holdings, Calbee potato chips also continue to provide a variety of flavors for customers to choose, with excellent quality, extensive sales network, so Calbee in the market have certain advantages.

Disadvantages
People began to focus on health, nutrition, calories and other aspects of the problem, Calbee potato chips are deep-fried food, this will be the factors that people abandon the purchase, plus the price is relatively the same type of product for you, believe is also its weakness of one.

Opportunity
Development of healthy and nutritious potato chips, baked sweet potato slices, such as production, in addition to creating new products can increase sales, while the economic situation improves, a general increase in people's income, will be willing to spend in buying snacks.

Threat
In recent years, there are many imported snacks are stationed in Hong Kong, is also increasing brand potato chips, snack so fierce market competition, but in recent years the rise of weight loss craze, the direct cause of calbee also under threat.

2014-08-21 04:34:41 補充：
In conclusion
According to the survey done by this group shows calbee potato chips marketing channels is very extensive, can make good use of television advertising sales practices, various retail outlets in the sales pipeline is very broad, currently most consumers taste for calbee potato chips in

2014-08-21 04:35:00 補充：
are very satisfied, because there are a lot of choices, but in terms of price and volume was a bit unhappy, I hope manufacturers to improve.
In packaging, because most of the snack food packaging is to facilitate the main demand, Pringles cans because of the introduction of packaging, making calbee

2014-08-21 04:35:50 補充：
potato chips in the packaging section seemed weaker, but, calbee potato chips product endorsements who make calbee potato chips popularity increases, thus making the sales

Analysis
Superiority
Calbee is a product that has well known trade-mark in Hong Kong with its potato-chips' products which are extended through the co-operation of Four Continents incorporation so as to increase the sale. Moreover, Calbee has intermittently provided with various tastes of its products for the choices of customers. Not only its best value but also widening its sales' network and that will have the best influence upon the markets.
Weakness
Regarding body health, the public begin to realize the necessity of nutrients, calories etc. and it is a greasy product being made by frying with oil.
Certainly, its weakness is mainly due to the reason for the public giving up it besides expensive as compared with other brands.
Situation
As far as snack being concerned, it is necessary to develop the healthy and nutritive potato chips e.g. roasted and new product as well; then will extend the sales' network and as the result, that'll promote the sale especially when the conditions of economy are returning to normal then as a whole the public will have higher income.
Keen competition
Nowadays, a lot of imported snacks have been stationed at Hong Kong and as the result, more brands of potato chips are known. That's why the competitions of marketing among them are rather serious that will affect the business of Calbee to a certain extent.
(1) Suggestion
According our questionnaires, its products are sold everywhere through the help of television and the widened network of retailers and most of the consumers are satisfied with the taste and more choices of our products. As regarding its price and volume, they express unsatisfactory and asking for improvement.
Reffering the package, most of them are mainly considered convenient and even in tin container as the result,our package is a little bit weak. On the otherhand, our representitive is rather well known besides the old trade-mark and the leading brand that'll promote and double the amount of sale.
(2) Suggestion