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Purpose of the Project: To study the best service quality and customer satisfaction by doing some literature research and Project Methodology and Implementation
Half of the quality issue were conducted by human mistakes
Some of the quality issue can be prevented properly due to the bad service
The business loss has been increasing due to the Complaints
The Penalty issue was built up with the key customer because of the Poor service performance
To explore and find out what the significant service quality is high (Sources: Customer Quality Issue)
To study what the customer satisfaction involved and be considered (Sources: Customer request and feedback form)
To improve the service performance (Sources: Findings and Analysis from Methodology)
To give and propose recommendation with respect to the problems (Sources: The interim results)
This research design focuses on the method used to collect data for the project
An exploratory research is used (e.g. literature review to collect some conceptual ideas)
Customer Complaint
An descriptive research is employed (e.g. the customer feedback form was carried out to get the opinion from customer about the service and corresponding satisfaction
Were you satisfied with the customer service we provided you ?
Critical Comments from customer:
1. The response time is slow
2. Customer is waiting a long time for support
3. The Slow arrangement of Products return and refund
4. Company cannot provide the document/ statement on time
Analysis: Generally, most of the customers satisfied the service performance. However other customers would not satisfy the service performance due to the slow responsiveness, the complaint issues were not solved promptly and took a long period to be closed.
Root Cause: Some of the cases are complicated and need factory support, and also involve many parties for discussion. Thus the case will be postponed to handle.