唔該幫我答答 Brand問題

[匿名]

2014-06-03 6:33 am

有Marketing高手幫我答答,要英文(唔洗長,有重點得)

1.According to the product/market expansion grid, what strategy would a fast-food hamburger restaurant follow if it offered a salad bar option during lunch hours?

2. Products and services fall into two broad classes based on the types of consumers that use them. Name these two broad classes and five one example for each class.

3. What are the four characteristics of services that are different from Product?

4. Give an example how packaging can contribute to the branding of a product?

5. We regard the term product in a very broad sense. Can you give seven examples that it might include?

6. Bow explains the term brand promise and give one example.

7. How does a brand name add value to a product?

回答 (1)

Yan

2014-06-05 8:02 am

✔ 最佳答案

1.Regarding to Anoff's product/market martix it is product development as it sells new product in existing markets(fast-food retial indystry).

2. For product, the target market(customer) can be including low and medium wage of customer. (For instance, healthy meal salad bar for white collar, children, family, OLs)
For service, the target market is children. (For example:Happy meal, happy birthday party)

3. Services are different from product because it is intangible commodity.
It is cannot be stored for a future use. It is Inseparability and involvement.

4.Packaging are related to the branding which is vital.
For example, a soup that is packaged in a microwavable bowl might suddenly increase its sales to working people.

5.tangible product are including building, vehicle, gadget, or clothing.
intangible product are including insurance policy, NHS, student pass policy(cheaper transport fee and tickets)

6.Brakes brand products focuses on the quality, value for money and choice without compromise, highest technical and food safety and keep innovation....

7.identifies and differentiating one product distinct from those of other sellers, symbolic, virtual factors are able to add value.
http://www.brake.co.uk/_assets/The%20Brakes%20Brand.pdf

參考: Your homework should be done by yourself. Otherise, I will not help you next time. >

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