Marketing問題

我覺得奶粉是屬於convenience product，
因為我們能很容易在超級市場或藥房中買到，
而且不需花太多時間就能買到或選擇到自己想買既野，
例如薯片，我們正常黎講吾會為左包薯片格價好耐，
所以我們很快就能買到商品，大多指的商品都是比較簡單的。

而shopping product通常是指我們需要花更多時間去考慮買既野，
例如電器產品，我們會仔細研究電器的性能及慎重比較價格，
並會在最後選中最實惠的一個。

以下是有關convenience product and shopping product 的定義：
Convenience Products：
A convenience product is a consumer product that takes little thought, is routine, purchased often, appeals to a large target market and the consumer purchases with little planning. Our favorite Ninja decides that he is in need of a snack. He finds the closest convenience store and rushes in and picks up his favorite Ninja Energy Bar for one dollar. Other items that would fit a convenience product example would be if the Ninja purchases candy, soda, water or a hairbrush. These types of products still have some brand loyalty to their consumers. After all, most consumers want a specific brand of soda or type of candy bar.

Shopping Products：
A shopping product is a type of product that requires consumer research and comparison of brands. Homogeneous and heterogeneous are the two specific types of shopping products. Homogeneous products are perceived by consumers as very similar in nature and the final purchase is usually determined on the lowest price. If our farmer's hay compactor needed replacement, he would look for the most affordable one. Other examples of this type of shopping product would be appliances, such as washers, dryers or a fridge.

http://education-portal.com/academy/lesson/consumer-products-convenience-shopping-specialty-unsought-products.html#lesson