✔ 最佳答案
中國已經成為世界第一的生產大國和第一出口大國,中國也必將成為世界第一消費大國。中國傢俱將從生產發展階段,進入市場品牌發展階段。
目前,由於傢俱行業忽略市場體系的品牌建設,造成廠家與轉銷商在市場價值鏈的斷裂,造成廠家與轉銷商在市場行銷的利益分離,因而傢俱品牌未能實現從行業品牌到市場品牌的真正突破,品牌的市場價值未能真正體現。
改變這種市場的模式與廠商關係,非一廠一商之力可以做到,必須進行行業的整合,結成緊密的聯盟去共同面對。
香港家私協會,經過多年的發展和壯大, 已經成為中國最具影響力的傢俱行業組織之一。通過自身的行業影響力和號召力,香港家私協會,決定將廠商聯手組成緊密合作的市場聯盟,重組新型市場體系,有利於品牌市場建設,開拓新的基礎平臺,從而進一步體現和提升香港品牌的市場價值。
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China has become the world's largest producer and biggest exporter, China will become the world's first consumer. Chinese furniture from the production stage of development, brand development stage to enter the market.
Currently, due to the furniture industry brand building ignore market system, causing manufacturers and resellers in the market value chain rupture, resulting in separation of manufacturers and resellers in marketing interests, and thus failed to achieve brand furniture brands from the industry to market brands The real breakthrough, the market failed to truly reflect the value of the brand.
Change this pattern of relationships with vendors market, a supplier of power can be done non-factory must be industry consolidation, formed a close alliance to jointly face.
Hong Kong Furniture Association, after years of development and growth, has become one of China's most influential furniture industry organizations. Industry through its own influence and appeal, the Hong Kong Furniture Association, decided to join forces manufacturers market alliance composed of close cooperation, restructuring the new market system, the market is conducive to brand building, open up a new foundation platform to further reflect and enhance our brand The market value.