Loyalty program of Airline

2013-03-18 3:11 pm
想請問呢個世界上面有D乜野AIRLINE既LOYALTY PROGRAM既EXAMPLE?
with reference please!;)

回答 (2)

2013-03-18 11:28 pm
✔ 最佳答案
A typical frequent flyer program usually contains 2 elements - loyalty program and reward program.

The difference between loyalty program and reward program are:

- Loyalty program concerns maintaining loyalty between the company and the customers (You must purchase continuously);

- Reward program concerns incentive to customers, not necessary loyalty (You can earn rewards even without making any purchases)

For example, American Airlines AAdvantage and United MileagePlus, the oldest frequent flyer programs in the world, contains both elements.

However, in some cases, the airlines may, in their discretion, to separate the programs, such as:

Air Canada
- Aeroplan: Reward program
- Air Canada Altitude: Loyalty program

British Airways:
- Avios: Reward program
- Executive Club: Loyalty program

Cathay Pacific/DragonAir
- Asia Miles: Reward program
- Macro Polo Club: Loyalty program
2013-03-18 5:09 pm
有,飛行哩數計劃,好多航空公司都有,只要你飛夠十萬八千哩,就可能有獲獎一張乜乜免費機票,飛得多奬得多﹗


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