strategies & tactics 的分別？

A strategy is a statement of how to achieve a goal. A tactic is the action plan required to execute a strategy.

The use of "marketing strategies" or "marketing tactics" as a description of one of the two major services offered by your company will of course depend on the actual services your compnay intends to deliver.

Marketing strategics are more overall in scope, and usually longer term in nature. Marketing tactics are narrower in scope, more specific, and usually shorter term.

Since your company's main service is design, including production, I would think that "marketing tactics" will be more appropriate, because the action plans (tactics) and the action (design, production etc.) go hand in hand.

If however, your company does provide long term marketing strategy formulation services as well as short term tactical marketing solutions, you may consider using both "strategies" and "tactics", as they are actually two different services.

我主意想講既係：

我公司主要提供專業的設計服務及市場策略，並助客戶解決設計及製作上的問題。

thxx

2013-02-16 02:20:30 補充：
其實我係想睇吓strategies 和 tactics用响公司簡介上，邊個詞語會適合D

樓主介唔介意講清楚少少你個問題?

當你寫到 We provide professional design service and marketing, 然之後就點樣?

睇完你既補充之後, 我或者會識答, 但如果到頭來我真係唔識答, 希望你都唔好介意 ;-)

2013-02-07 23:18:14 補充：
I see... Design service and marketing strategies 算係你地公司所做既野, 這是你們的 mission. 似乎跟你們的 strategies 無關.

故此, 你的問題是否純粹想我們解釋 strategies 和 tactics 的分別?

provide professional design service and marketing
這個用strategy較妥，是關乎策畧，tactics 是運用上，技巧上的對策。