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Bachelor of Commerce in Marketing
This programme is offered by the Department of Marketing, Hong Kong Baptist University for holders of associate degree or higher diploma in the business-related disciplines who wish to continue on to a Bachelor’s degree in marketing.Programme FeaturesA non-government funded degree programmeA full-time day programme normally completed in 2 yearsEquips students with the advanced practical skills for marketing in various fields such as marketing management, marketing research, and advertising, with a particular emphasis on Mainland China, small business and social enterpriseProvides students with the academic and practical knowledge and skills related to marketing practices with a special focus on China, small business and social entrepreneurshipAwardBachelor of Commerce in Marketing awarded by the Hong Kong Baptist University. Professional RecognitionThis degree has been approved and accredited by The Chartered Institute of Marketing to provide direct entry onto the CIM's Professional Diploma in Marketing. Career ProspectsThe programme will equip graduates with the academic training and advanced practical skills in the marketing discipline required for pursuing careers in a wide array of professions. Related occupations include marketing, advertising, branding, promotion, product development, public relations, and sales management, etc. The programme is also in line with the recent surge in the demand for marketing practitioners in China-related business, small business and social enterprise sectors of Hong Kong. Programme StructureThe three-year self-funded degree programme requires students to complete 60 units major courses and 36 units complementary studies courses. Students with associate degree/higher diploma qualification will normally be admitted directly into the second year of study.
http://www.cie.hkbu.edu.hk/pdf/brochure_MKT.pdf