✔ 最佳答案
從50份問卷的調查結果得出普遍市民(主婦為主)較多選擇去...透過數據分析,主要有6項原因...
在這些原因中,華潤超級市場的評分都是佔非常低分,其餘兩間超市都佔很高的分數。而當中選擇華潤超級市場主要原因是價錢合理,然而華潤的整體評分等級只獲得2分(1分最低,4分最高)。不算理想。
From the results of 50 questionnaires by general citizen (mainly housewives), it is found that most of them choose to shop at Park N Shop and Wellcome supermarkets and less at CRC Shop. Why? According to the analysis, there are 6 major factors. They are: Location, Price, Selections, Advertisement, Special Offer and Overall Service (including After Sales Service). This reveals the criteria necessary to become a favourable supermarket. Among these criteria, the score of CRC Shop is very low, whereas the other two supermarkets have high marks. CRC Shop only score well in Price, still the overall rating is only 2 (Lowest=1, Highest=4), which is not satisfactory at all.
6 factors required to become an attractive supermarket in the heart of the public:Price is low: This is the foremost criterion people look for. During inflation, people wants to buy at the lowest price to optimize the monetary value. The pricing must be affordable.Location is convenience: This is of next importance. Well located store reduces travel time and distance of customer and lower the burden on shopping. This has psychological advantage as convenience makes it more homey.Advertisement frequencies: More advertisement increase the image of the brand in customer mind. To attract more customers, advertisement with special offer is essential.Product Selections: Provide variety of selection will give customer the choice of their own. This will make customer happier and at the same time achieve the sales revenue target.Special Offers: Customers are looking for special offers every day, so give them something to look forward to getting. E.g. Buy 2 Get 1 Free, Free item with each purchased item, Discount, Clearance Sale, etc. These kinds of special offers will let customer hooks on to purchase the special offers items and increase the sales revenue.