Isn't it a bad sentence? (I am not a native English speaker.)
The sentence beginning with "Though". Please read and share your thoughts.
One way multi-sided platforms solve this problem is by
subsidizing a Customer Segment. Though a platform
operator incurs costs by serving all customer groups, it
often decides to lure one segment to the platform with
an inexpensive or free Value Proposition in order to
subsequently attract users of the platform’s “other side.”
One difficulty multi-sided platform operators face is
understanding which side to subsidize and how to price
correctly to attract customers.