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實惠於1986年開業，母公司實惠集團於2001年3月被時富投資集團收購，並於2005年7月易名為時惠環球。最初的標誌是屋型。時惠環球的母公司是時富集團 （並以「時富投資」為控股公司）。

2003年更換新標誌，並所有分店接受八達通付款，是首間全線接受八達通付款的家庭用品連鎖店，亦是是唯一一個接受 八達通的家庭用品連鎖店。2004年獲亞太區資訊科技大獎。

2005 年，實惠加強提供相關貨品種類，並以「愛家‧愛整潔」為口號，聘用了林曉峰、康子妮夫婦為代言人，以宣傳愛護家庭，注意家居清潔衛生的概念。10月，實惠聯同香港基督教服務處及香港建築師學會（三思數碼贊助）推動「築動．社群」計劃，協助貧窮家庭進行室內維修及添置傢具。

實惠現時一直在香港發展同時，還不斷拓展華南地區業務。當中為了加強在廣州的發展，實惠將廣州分店由南部移至天河區。實惠目前還在深圳設立銷售點。




創造更美好的生活
設計精美的傢具，向來是少數人的專利。但是，對於居室布置，每個人也有不同的夢想、品味、需要和預算。因此，我們從一開始便反其道而行，以「為大眾提供種類繁多、售價相宜、而又美觀實用的傢俬家飾貨品」作為我們 經營的理念。

in english

Pricerate® was founded in 1986, its mother company was sold to CELESTIAL ASIA SECURITIES HOLDINGS LIMITED at 2001,March and their name was changed to CASH RETAIL MANAGEMENT GROUP LIMITED. Their first logo was house- shaped, and CASH RETAIL MANAGEMENT GROUP LIMITED's mother company was CELESTIAL ASIA SECURITIES HOLDINGS LIMITED.
At 2003, they changed their logo, and all of their branch store changed their pay method to both octopus and cash, so, they became the first house-hold company to accept octopus payment method. After, at 2004 they got the APICTA - winner of technology.
At 2005, Pricerate® strenghen their varieties of goods and they use "home lovers, tidy lovers" as their slogan, and their hired some famous actors to promote home lovers and tidy lovers. In October, Pricerate® cooperated HKCS and HKIA to promote "Building the society" plan, to help poor families to repair their home and furnitures.
Nowadays Pricerate® is still improving and enlarging their business. They move their business to Tianhe District in order to enlarge their business to Guangzhou.
Making a better life
Designing beautiful furnitures seems to be few people's priority. But people have different dreams of what they wanted. So we break the old rules and we used "serve the masses by providing large varieties, cheap and beautiful furnitures" as our business concept.

Pricerite opened in 1986, the parent company benefits in March 2001 the Group was the acquisition of Celestial Capital Group, and renamed in July 2005 when the benefits around the world. The original logo is a housing type. CASH Retail is the parent company Celestial Group (and to "CASH" is a holding company.)
2003 replaced with new logo, and all the stores accept the Octopus, is the first line of the family to accept Octopus payment goods chain, is also the only one to accept Octopus household goods stores. 2004 by the Asia Pacific Information Technology Awards.
In 2005, to provide relevant benefits to strengthen the kind of goods, and to "love family ‧ neat" as the slogan, hired Jerry Lam, Kang Nifu women as spokespersons to promote care for the family, pay attention to the concept of home hygiene. October, affordable and in conjunction with the Hong Kong Christian Service and the Hong Kong Institute of Architects (think digital sponsorship) to promote the "building move. Community" program to help poor families repair and installation of indoor furniture.
Affordable development in Hong Kong now has also continued to expand business in South China. Them in order to strengthen the development in Guangzhou, benefits will go to Guangzhou, Tianhe District, by the Southern branch. Benefits are also being set up sales outlets in Shenzhen.
Create a better life
Designer furniture, has always been a minority of patents. However, for home furnishings, and each person has different dreams, tastes, needs and budget. Therefore, we from the start opposite direction, to "provide the public with a wide range of affordable prices, but beautiful and practical furnishings furniture goods" as part of our business philosophy.

Affordable opened in 1986, the parent company benefits in March 2001 the Group was the acquisition of Celestial Capital Group, and renamed in July 2005 when the benefits around the world. The original logo is a housing type. CASH Retail is the parent company Celestial Group (and to "CASH" is a holding company.)

2003 replaced with new logo, and all the stores accept the Octopus, is the first to accept Octopus payment of the full range of household goods stores, is also the only one to accept Octopus household goods stores. 2004 by the Asia Pacific Information Technology Awards.

In 2005, to provide relevant benefits to strengthen the kind of goods, and to "love family ‧ neat" as the slogan, hired Jerry Lam, Kang Nifu women as spokespersons to promote care for the family, pay attention to the concept of home hygiene. October, affordable and in conjunction with the Hong Kong Christian Service and the Hong Kong Institute of Architects (think digital sponsorship) to promote the "building move. Community" program to help poor families repair and installation of indoor furniture.

Affordable development in Hong Kong now has also continued to expand business in South China. Them in order to strengthen the development in Guangzhou, benefits will go to Guangzhou, Tianhe District, by the Southern branch. Benefits are also being set up sales outlets in Shenzhen.




Create a better life
Designer furniture, has always been a minority of patents. However, for home furnishings, and each person has different dreams, tastes, needs and budget. Therefore, we from the start opposite direction, to "provide the public with a wide range of affordable prices, but beautiful and practical furnishings furniture goods" as part of our business philosophy.

Affordable opened in 1986, the parent company affordable group in March 2001 was pricerite acquisitions, and in July 2005, renamed shihui worldwide. The initial signs are housing type. Shihui Universal's parent company is Wood Group (and 「introduction wood investment 」 as holding company).

In 2003, replacing the new logo, and all stores accept the Octopus card, is the first line of the Octopus payment, home products store is the only one to receive the Octopus of household goods chains. 2004 by the Asia Pacific information technology awards.

In 2005, affordable strengthening related goods and to 「introduction love home-loving and tidy 」 slogan engaged Lin Xiaofeng, kangzi NI couples to advocate to promote care for the family, pay attention to the concept of household cleaning. In October, affordable Christian Service, together with Hong Kong and the Hong Kong Institute of Architects (think digital sponsorship) promote 「introduction build fixed. Community 」 plan to help poor families make repairs and purchase of furniture.

Affordable now has been developed in Hong Kong is also continuing to expand business in southern China. Among them, in order to enhance the development benefits of Guangzhou, Guangzhou Branch will be moved to the South by the Tianhe district. Affordable yet in Shenzhen outlets.




To create a better life
Beautifully designed furniture, has always been a minority of patent. However, for the room layout, each person has different dreams, tastes, needs and budget. Therefore, from the outset in the opposite direction to 「business as public variety, price competitive, yet beautiful and practical furniture furniture goods 」 as our management philosophy.

The actual benefit started doing business in 1986, the parent company materially beneficial group is purchased in 2001 March by the time rich investment group, and changes name in 2005 July lasts favors the entire world. The initial symbol is a room. When favors parent company round the world is when concentrates the group (and by “when rich investment” for Holding company).

in 2003 replaced the new symbol, and all branch stores accepted eight reach pass the payment, was the entire line accepts eight reaches passes the payment the housewares chain store, was also is the housewares chain store which only accepted eight reaches passes. in 2004 won the Asian and Pacific area information science and technology big prize.

in 2005, the actual benefit strengthens provides the related goods type, and take “likes the family ‧ loving neatly” as the slogan, has hired Lin Xiaofeng, Mr. and Mrs. Kang Zini is the spokesman, propagandizes the loving care family, the attention lives at clean hygienic the concept. In October, the materially beneficial association learns with Hong Kong Christianity service bureau and Hong Kong architects (three to think of digital support) to impel “to build moves. The social group” the plan, assists the poor family to carry on indoor services and acquires the furniture.

The materially beneficial present has developed while Hong Kong, but also develops the South China area service unceasingly. Middle to strengthen in Guangzhou's development, materially beneficial Guangzhou branch store will move to Tianhe District by the south. The actual benefit also sets up the sale point at present in Shenzhen.

Pricerite opened in 1986, the parent company benefits in March 2001 the Group was the acquisition of Celestial Capital Group, and renamed in July 2005 when the benefits around the world. The original logo is a housing type. CASH Retail is the parent company Celestial Group (and to "CASH" is a holding company.)
2003 replaced with new logo, and all the stores accept the Octopus, is the first line of the family to accept Octopus payment goods chain, is also the only one to accept Octopus household goods stores. 2004 by the Asia Pacific Information Technology Awards.
In 2005, to provide relevant benefits to strengthen the kind of goods, and to "love family ‧ neat" as the slogan, hired Jerry Lam, Kang Nifu women as spokespersons to promote care for the family, pay attention to the concept of home hygiene. October, affordable and in conjunction with the Hong Kong Christian Service and the Hong Kong Institute of Architects (think digital sponsorship) to promote the "building move. Community" program to help poor families repair and installation of indoor furniture.
Affordable development in Hong Kong now has also continued to expand business in South China. Them in order to strengthen the development in Guangzhou, benefits will go to Guangzhou, Tianhe District, by the Southern branch. Benefits are also being set up sales outlets in Shenzhen.
Create a better life
Designer furniture, has always been a minority of patents. However, for home furnishings, and each person has different dreams, tastes, needs and budget. Therefore, we from the start opposite direction, to "provide the public with a wide range of affordable prices, but beautiful and practical furnishings furniture goods" as part of our business philosophy.