What is learnative Tee?

A Tee-shirt with the word 'learnative' printed on.
I suppose these words were extracted from "School is Learnative' Tee - see website below and pay attention to the middle picture on the first row.

http://shop.cafepress.com/lavapete

2010-11-02 22:08:36 補充：
learnative 不是正統文字. 可意會為「豐富學習机會」,「優於學習」等。可參考 talk vis-a-via talkative, affirm vis-a-vis affirmative, negate vis-a-vis negative