b/ population and sample size
We expect the population of this research constitutes a total of 120 to 160 respondents. The respondents are randomly selected. There include different sex or age. There include Pacific Coffee customer or not their customers.
c/ Questionnaires Design
About half of questions answer how satisfaction of service from their
customers.
About half of questions are find what the most important factors to affect consumers buying behavior.
d/ Data Analysis
After we collected information from primary data and secondary data. We need to analyze and evaluating. Than we understand the issues for the Pacific Coffee. According to there analysis, we can improve strategies of Pacific Coffee such as marketing mix, service, location, environment.