Marketing 功課 (急!送20點!)

1.”Marketing is important to the success ofany organization. With respect to the organization you work for, thoroughlydiscuss whether it is marketing-oriented or sales-oriented.”
2.”There are six interrelated macro-environmentalfactors which have considerable effect on any organization’s marketing system.They are:
DEMOGRAPHYECONOMIC CONDITIONSCOMPETITIONSOCIAL & CULTURAL ENVIRONMENTPOLITICIAL AND LEGAL FORCESTECHNOLOGY
Using examples, explain how a firm’smarketing system can be influenced by any two of the macro-environmentalfactors.
3.There are some guidelinesfor selecting target market. Select TWO products/brands you are familiar with,explain how these products or brands follow the guideline for selecting targetmarket.