何謂市場定位?

你好~~~

市场定位也称作“营销定位”，是市场营销工作者用以在目标市场（此处目标市场指该市场上的客户和潜在客户）的心目中塑造产品、品牌或组织的形象或个性（identity）的营销技术。是在目标市场里某产品在“竞争性比较中相对所处的位置”，这种位置——“定位”是目标市场在心目中所感知到的。一个产品的定位是潜在购买者如何看待该产品。“定位”的表达与竞争者的“位置”相关联，该词汇是1969年杰克·特鲁特在他的文章《“定位”是人们在当今人人参与的市场所进行的一场博弈》中所提出的，发表于《产业市场营销》。


http://zh.wikipedia.org/zh/%E5%B8%82%E5%9C%BA%E5%AE%9A%E4%BD%8D

According to 大快活既市場定位, you need to use, at least, 4 P and add their TV ad. rest. decoration, cerebities(artis), slogan to identify their marketing
segement, position and target market etc.

At least you need to visit their restaurant to observe now. and ask your friends
or family member what were their old design of 大快活to compare.

The above information can also be referred to their website, her stock news etc.

One more method you can try is to interview their rest. manager. If you have one of the 大快活 next to you, you can visit them daily to have your lunch, dinner, blunch, afternoon tea. Then you can try to talk to their staff and/or the manager which I did use before for my U report before.

Hope this help!

商品在市場上的位置。

變數有：價格、顧客、競爭對手、廣告策略….. 等。