HK disneyland SWOT

Stregth:



-Global branding 世界有名品牌

-owning unique cantoon characters and fantasy stories獨一無異卡通及故事原素

-strong financial support and resources backup by the parental company , USA　強勁後台及技朮資源

-excellence management system and knowledge for first class threme park worldwide　世界一流遊樂場管理經驗



Weakeness:



-poor understanding of the culture of Chinese/ Asian 不了解中國文化

-relatively smaller size than disneylands in other countries　地方少

-Too rely on American style of management system and ignore the importance of Chinese working culture　美式管理方法未必適合

-Attractions are too unreal and fantasitized that might only attract kids or story lovers.只適合有童真之游客

-limitations on the development of ideas and attractions as it need to line up with the originators of USA. 須忠於原著及母公司之政策故局限於設施發展



Opportunities:



- potential customers from China and Asia regions (big Portions)

- stable growth of economic development in HK and rapid growth in China, people are willing to spend money in travel and visit theme park

-relaxation governemnet restrictions of ndividual travvlers from China to HK (放寬自由行）



Threats:



-direct competition from Ocean Park

-Possible plan of new theme park development in China regions

-the competitions of the theme parks in Japan and in Singapore with their increasing tourisum promotions

-Poor policies of tour companies and inexperiences of local guides might affect the general no. of inbound tourists.