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Commercial packaging is developed at a supplier’s discretion, sometimes tailored to meet a customer’s specific needs. It may conform to industry consensus standards or it may simply represent the supplier’s experience with shipping and handling of the product.
Today’s business environment calls for the broader acceptance of alternative practices in order to leverage the innovation driven by the dynamics of the commercial marketplace. The rationale behind commercial packaging practices is that it fosters the integration of commercial practices, which in turn results in cost savings and effectiveness in marketing foster to customers’ needs and marketplace
More details in this web-site below
http://en.wikipedia.org/wiki/Packaging_and_labeling
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