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What is CRM
CRM is customer relationship management. Customer relationship management is a broadly recognized, widely-implemented strategy for managing and nurturing a company’s interactions with clients and sales prospects.
It involves using technology to organize, automate, and synchronize business processes principally sales activities, but also those for marketing, customer service, and technical support.


Why CRM is important for Tourism Industry

Customer relationship management can help tourism industry save the time and improve working efficiency greatly.
Besides, Customer relationship management system is automatically and systemic quotation, a single, up out a receipt. It makes effective and comprehensive management of customer databases and CRM follow-up services. And CRM can enhance business and customer relationship.
It can improve business management and easy to understand customers need.
Moreover, CRM includes every customer’s basic information and set of synthetic interaction history of customer’s database. Those customers’ records can enhance mutual understanding and make services more personal.
CRM can keep your existing customers loyal.

In tourism industry, personal relations with customers and the customization of products and
services are vital for success. Therefore the introduction of customer relationship management (CRM) solutions had become increasingly important for tourism providers.
For instance CRM solutions enable tourism providers to improve customer satisfaction.
This can be accomplished by a better understanding of their customers which allows
providers to sell the right product, at the right time, based on their personal purchasing
patterns. Now mainly larger companies, such as airlines or hotel chains, were using customer relationship management sophisticated solutions

Therefore, CRM is important for tourism industry