pronounciation

I notice that many people in Hong Kong pronounce this word as "DIE MOCKS". This is the name of a big bookstore in Australia. When I was in Australia, I noted that the Australian pronounced this as "DIM MERKS".

The following website is very helpful in pronunciation. You can listen to the right pronunciation of dymocks.

http://www.howjsay.com/index.php?word=dymocks

it should be pronounced as dim-mix
you may search dymocks on youtube and look for its ads for reference.

for example, this one
http://www.youtube.com/watch?v=MLlNS8tVPCM

hope u found my answer useful :)

DIE+MOCKS WELL