2004年廣東主要家電出口市場已增至197個國家,其中出口市場超過億美元的有20個國家,但廣東生產的家電仍然主要銷往美國、歐盟和香港等地。2007年,廣東省彩電的前兩位出口市場依次為美國、歐盟,分別對其出口583.8萬台、363.8萬台,分別下降36.9%、46.3%。CRT彩電出口下降明顯,平板彩電出口則大幅增長。2007年,廣東省出口CRT彩電1266萬台,下降24.6%,占54.8%;出口平板彩電(包括液晶彩電和等離子彩電)1031萬台,增長36.7%[]。
In 2004 Guangdong home appliance export market has increased to 197 countries. There are more than 100million U.S. dollars in 20 countries. But most home appliances mainly export to America, Europe Union and Hong Kong.In 2007, Guangdong mostly exports televisions to United States and Europe Union respectively. They are 5.838 million sets and 363.8 sets. Comparing with 2007, they have reduced 36.9% and 46.3%. The rate of exporting the Cathode ray tube televisions (CRT TV) has declined sharply. But the rate of exporting liquid-crystal display televisions (LCD TV) have risen rapidly. In 2007, Guangdong exports CRT TV 12.66 million sets and has decreased 24.6%. However, Guangdong exports LCD TV 10.31 million set and has increased 36.7%.[11]
2008年,廣東家電出口至美國110.1億美元,增長9.7%,出口品種主要是彩電、DVD播放機、電風扇;對歐盟出口83.8億美元,增長8%,出口品種主要為空氣調節器、DVD播放機、數碼相機;對香港出口84.2億美元,大幅下降24.3%,出口品種主要為數碼相機、DVD播放機、揚聲器。在廣東家電對歐美出口增長不足1成,對香港出口大幅下降的情況下,並且隨著歐盟、美國不斷提高進口家電的技術壁壘、環保門檻和反傾銷,因此,為了改變廣東家電出口對美國市場的依賴性,及時調轉市場的出口方向,廣東企業 應把目光投向了拉美、東歐、非洲和東南亞地區,廣東家電企業的產品線比較適合這些國家和地區的市場需求,具有比較優勢\
In 2008, there was 110.1 billion U.S. dollars for Guangdong home appliance exports to United States. It has grown 9.7%. There was 83.8 billion U.S. dollars for Guangdong home appliance exports to Europe Union and it has increased 8%. The mainly home appliances such as air conditioner, DVD player and digital camera. There was 84.2 8 billion U.S. dollars for Guangdong home appliance exports to Hong Kong and it has reduced 24.3%. The mainly home appliances such as DVD player and digital camera. From above, the rate of Guangdong exports to Europe and America is no more 10% increasing and the rate of Guangdong exports to Hong Kong has reduced sharply.
更新1:
Moreover, Europe and United States have protectionism and anti-dumping against importing goods. Thus, it changes the attitude of Guangdong electrical appliance industry.
更新2:
It makes them focus on the foreign market such as East-Europe, Africa and Asian. Guangdong’s home appliance is more suitable their market demand.