會計難題, 幫幫忙唔該

JackHon

2010-04-03 10:04 pm

Why marketing might be considered an investment rather than a cost?
Why its important from an accounting point of view?
how the funds could be used effectively.

回答 (1)

✔ 最佳答案

For reference, go to:

http://encyclopedia.thefreedictionary.com/Return+on+marketing+investment

http://homebusiness.about.com/od/articlemarketing/a/article_roi.htm

http://www.economywatch.com/marketing/romi-return-on-marketing-investment.html

http://www.accaglobal.com/members/publications/accounting_business/archive/2008/april/3085101

http://office.microsoft.com/en-us/help/HA100243761033.aspx

- Happy to help others.

2010-04-05 05:09:45 補充：
-about brands, go to:

http://www.accaglobal.com/students/student_accountant/archive/2001/12/32509