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2010-01-15 8:51 pm
What risk do companies take when they undertake sponsorship of international sports?

回答 (1)

2010-01-16 5:46 pm
✔ 最佳答案

Read this article:

Benefits and Risks Associated With Sponsorship of Major Events
-- by John L. Crompton

http://www.rpts.tamu.edu/Faculty/Crompton/Crompton/Articles/5.15.pdf

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