有關於information systems

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2. How could a business use information technology to increase switching costs and lock in its customers and suppliers? Use business examples to support your answers.

Switching Costs: Investment in IT can make customers or suppliers depend on the continued use of your system, therefore, they are reluctant to pay the cost in time, money, effort, and inconvenience that it would take to change to another firm.

Lock in customers and suppliers: Investment in IT can lock in customers and suppliers by building valuable relationships with them, where both parties are experiencing mutual benefits; therefore they are reluctant to go to another firm.