我想要city'super的SWOT《急》!有10點

2009-11-26 5:47 pm
如題,我想要city'super的SWOT。
拜託各位幫幫我!《急》

回答 (1)

2009-12-02 10:05 pm
✔ 最佳答案
Citysuper SWOT

Strenght
Image - high end, reliable
Service - Staff are well trained and provide satisfactory service at all times

Weakness
Location - there are very limited branches

Opportunities
Joint Promotions
There are a lot of functions in IFC and the Ocean Terminal during festivals. City Super can grap the chance to further promote its existances.
Current Joint promotion with Citibank ends with a great success, any Citibank customers who consume over $500 in Ocean Terminial can add $10 for a $50 worth Citysuper coupons. This may be help Citysuper to generate great profits but at least can further promote its existance. Customers who decide to redeem their coupons normally will make a purchase more than $50.

Threats
Competitors include Jusco, Great who also provide high end products at more reasonable price.
The future increase in rent will also affect Citysuper.


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