✔ 最佳答案
Citysuper SWOT
Strenght
Image - high end, reliable
Service - Staff are well trained and provide satisfactory service at all times
Weakness
Location - there are very limited branches
Opportunities
Joint Promotions
There are a lot of functions in IFC and the Ocean Terminal during festivals. City Super can grap the chance to further promote its existances.
Current Joint promotion with Citibank ends with a great success, any Citibank customers who consume over $500 in Ocean Terminial can add $10 for a $50 worth Citysuper coupons. This may be help Citysuper to generate great profits but at least can further promote its existance. Customers who decide to redeem their coupons normally will make a purchase more than $50.
Threats
Competitors include Jusco, Great who also provide high end products at more reasonable price.
The future increase in rent will also affect Citysuper.