經濟科(機會成本)

2009-09-05 11:15 pm
概要:某地的流動電話服務商向青少年提供一個免台費的計劃,但要求使用者利用手機接收供應商的廣告。
討論問題:
1. 零台費手機是免費物品嗎?
2. 使用零台費手機的機會成本是甚麼?
3. 為甚麼零台費手機以青少年為對象?
4. 廣告商有何裨益或損失
5. 流動電話服務商有可裨益或損失?
經濟分析工具:
機會成本
更新1:

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回答 (2)

2009-09-07 2:41 am
✔ 最佳答案
1與2,當人選擇了使用免費上台計劃時,他就需要放棄使用其它上台計劃,因此,零台費不是免費品,放棄使用其它上台計劃是他的機會成本.

3.因為年青人是消費最高的年齡層,大多數年青人不需供樓,不需養子女,喜歡追潮流.因此,消費潛力十分強.因此成為廣告商的對象.

4.廣告商可以透過電話服務商,尋找合適的推銷對像(年青人),有效配置資源.

5.流動電話商可以向廣告商收取短訊廣告費.因而雙方之間產生商業利益.
參考: me
2009-09-06 2:16 am
Let me try try.


1) No. Free goods means its quanity is sufficient and satisfy all our needs , and it is no price and no opportunity cost.

In this case, not every tenneager can use that phone, since this company can not provide sufficient no. of phone to satisfy all tenneager needs.
Also. production of these phones result in giving up the resources to produce other things, e.g. (resource ) electrical componets can produce TV, machine, etc

The resource is scarce, it has opportunity cost and also opportunity increase.


2)opportunity cost is the high valued option forgone, that means the best alternative that you forgo.

e.g. if you use that phone, you need to waste time on reading those advertisement on the phone all the time.

opportunity cost is the time that you can do other activites, e.g. reading books
參考: me


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