You might like a big expensive piece of jewelry; I might prefer a yacht. Better yet: You may choose a house with a beautiful view because you are more interested in that aesthetic, but I might choose a house that is architecturally interesting.
that means that everybody has different interests. as the other guy who commented said "you might like expensive jewelry, i might prefer a yacht". and these things you prefer reflect your values. like, if you were given a week off of work, your choice to go on a vacation to Vegas to gamble by yourself will reflect different values than if you chose to spend that week with your family.