✔ 最佳答案
E-marketing.
Simply to say, it consists of the trandition marketing theory as well as e-commerce.
The trandtion marketing theory is Four Ps concept.
P--Price, P-place, P-product, P- Promotion.
How to convert and combine 4Ps on the e-commerce is the Theory of Emarketing.
For example,
Price + E-commerce, on the world of internet, we would use the website or on line service to show or get the charge from the customer directly, such as the service of Yahoo_auction or Paypel payment on line.
Promotion + E commerce, using the forum or website banner to promote your product instead of trandition mass media.
Please check the reference website :
http://www.adamshk.com/e-marketing.htm
http://www.marketingteacher.com/Lessons/lesson_emarketing.htm