Parknshop brand loyalty

Parknshop provides some tips to the housewife "Eat at home recipe" for helping them to prepare the meal. The "Eat at home recipe" will help the Parknshop to achieve is brand loyalty and retent the customer. The customer will see Ms. So SW (famous TV show actress and cook) http://www1.parknshop.com/WebShop/Eatathome.do and learn how to prepare a good meal. Once they go to this webpage regularly, they will see any special price from parknshop and buy the stuff and to be a loyalty customer.