This article discusses consumer preferences in eating out. A review of several recent consumer-satisfaction studies in restaurants outlines five attributes and the most frequently mentioned is attributes related to settings and environment. Food-related attributes came in only at a far second. Thus, earlier studies have emphasized aspects of environment in restaurants at the expense of exploring the quality of food. Thus, a study was conducted to investigate the measurement of food quality and determine its relationship with consumer satisfaction. Interviews of 15 respondents who have visited and eaten in restaurants recently were conducted and the main question was to describe the last eating-out experience. Results show that the experience was favourable based on four criteria: service delivery, food, environment of restaurant, price and value for money. In conclusion, while service delivery continues to predominate in the minds of researchers, food is still the most important factor in restaurants.
謝謝:)可以略略用英文或中文解釋文法嘛?