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The education system in China is a lot more stricter - it forces the kid to be more disciplined and hardworking - something that the school system in North America can't do. Schools in North America emphasize in realizing the kid's potential and at the same time, let the kid's inner-self come forth. Education is just a tool in the growth of the kid. Schools in China are competitive and it's more like "force-feeding" - we teach, you learn, no exceptions, no special treatment. It becomes a way of life for the kids, where a kid's future is dictated by his grades. Many Chinese parents were brought up this way and still believes a kid's future and success is determined by grades.
Many Chinese parents will then send their kids back to North America once the kid is in highschool, so that the kid can join into the N.A. education system again in hopes that it'll help the kid get into good universities here.
Yes, another reason is to learn Chinese. Chinese schools in North America are known to be ineffective.