✔ 最佳答案
PS3 is always the highest price among the 3 game gears. Such high price is one of the reasons why PS3 cannot meet its expected sales target. With regards of this, SONY seems having confidence with PS3 market position. Previously, SCEE (SCE European region) Managing Director David Reeves announced that SONY would not follow the price war like Microsoft Xbox 360 because they believed that the end users valued the PS3’s Blue-ray and online function and willing to pay the current price
However, an online game company VGCHARTZ announced that, upto 2008 Christmas, Wii sold more than 430 million units, Xbox360 260 million units, and PS3 only sold 180 million units. PS3 has recorded 3 years loss since 2006. California iSuppli Corp analyst Andrew Rassweiler believed that if SONY wanted to narrow the competition gap between its 2 competitors Wii and Xbox360, PS3 has to reduce its price.
(**regarding with the number of units, pls verify if my understanding is correct or not. I always don't know how to translate the Chinese measurement to English measurement on quantity. e.g i am not sure 430 million = 四千三百多萬台 or not )