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Nike is a US sporting goods producer, mainly produces the athletic shoes, the sportwear, the sporting goods, in recent years the people because increased to health attention, many people increased the physiological load of exercise to make their body to be healthier, but is increased the movement thing's demand, Nike was also a beneficiary.
The product quality and the brand are cannot separate, must obtain the customer highly to praise, the high product quality and the construction brand image is neet to essential, accomplishes in the customer heart to the brand the trusting relationship. I.e., must develop the brand enterprise, must to in the place life manner, the state understanding, the product value localization, the marketing way operation technique research, take and the customer using the guest linkes effectively and the influence. NIKE has achieved this point, caused the social populace not to divide the male and female old and young, various social strata, various tribal grouping tribal groups to affirm this company product and the brand value.

Nike is a US sporting goods producer, mainly produces the athletic shoes, the sportwear, the sporting goods, in recent years the people because increased to health attention, many people increased the physiological load of exercise to make their body to be healthier, but is increased the movement thing's demand, Nike was also a beneficiary. The product quality and the brand are cannot separate, must obtain the customer highly to praise, the high product quality and the construction brand image is 絕 to essential, accomplishes in the customer heart to the brand the trusting relationship. That is, must develop the brand enterprise, must to the place life manner, the state understanding, the product value localization, the marketing way operation technique research, take and the customer using the guest linkes effectively and the influence. NIKE has achieved this point, caused the social populace not to divide the male and female old and young, various social strata, various tribal grouping tribal groups to affirm this company product and the brand value.

Nike is a US sporting goods producer, mainly produces the athletic shoes, the sportwear, the sporting goods, because in recent years the people increased to the health attention, many people increased the physiological load of exercise to make own body to be healthier, but is increased the movement thing demand, Nike also was beneficiary. The product quality and the brand are cannot separate, must obtain the customer to appraise highly, the high product quality and the construction brand image is to essential, accomplishes in the customer heart to the brand the trust relations.In other words, must develop the brand enterprise, must to in the place life manner, the state understanding, the product value localization, the marketing way operation technique research, take and the customer effective chain using the guest ties with the influence.NIKE has achieved this point, caused the social populace not to divide the male and female old and young, various social strata, various tribal grouping tribal groups has affirmed this company product and the brand value.

2008-12-18 13:55:35 補充：
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Nike是一家美國體育用品生產商，主要生產運動鞋、運動服裝、體育用品，近年來由於人們增加對健康的注重,不少人以增加運動量來令自己的身體更為健康,而令運動用品的需求量大增,Nike也是其中一個受益者.
產品品質與品牌是分不開的，要獲得顧客高度評價，高產品品質與建構品牌形象是絕對必要的，以造就顧客心中對品牌的信任關係。也就是說，要發展品牌事業，須對在地生活態度、型態的瞭解，產品價值的定位，行銷方式操作手法研究，運用客服與顧客有效鏈結與影響。NIKE做到了這一點，使社會大眾不分男女老幼、各階層、各族群肯定了該公司產品及品牌價值。




Nike is a US sporting goods producer, mainly produces the athletic shoes, the sportwear, the sporting goods, in recent years the people because increased to health attention, many people increased the physiological load of exercise to make their body to be healthier, but is increased the movement thing's demand, Nike was also a beneficiary.
The product quality and the brand are cannot separate, must obtain the customer highly to praise, the high product quality and the construction brand image is to essential, accomplishes in the customer heart to the brand the trusting relationship. That is, must develop the brand enterprise, must to the place life manner, the state understanding, the product value localization, the marketing way operation technique research, take and the customer using the guest linkes effectively and the influence. NIKE has achieved this point, caused the social populace not to divide the male and female old and young, various social strata, various tribal grouping tribal groups to affirm this company product and the brand value.


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Nike is an American sporting goods manufacturers to produce sports shoes, sportswear, sports goods, in recent years because of increased focus on health, many people in order to increase the amount of exercise to make their bodies more healthy, and make movement of goods Increase in demand, Nike is also one of the beneficiaries.
Product quality and brand are inseparable from those customers to get high, high-quality products and build brand image is absolutely necessary in order to bring customers to the brand in the hearts of the trust relationship. In other words, the development of the cause of the brand, to be in life, the pattern is understood that the value of the product positioning, marketing operational research, customer service and the use of effective links with the affected customers. NIKE do this so that the general public, regardless of men, women and children, from all walks of life, all ethnic groups affirmed the company's products and brand value.