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There's a market for everything in China these days. I agree with the others though that wild rice is not currently consumed in China, but they do import a lot of rice. Mostly the imported rice comes from Thailand and that rice is a fair amount more expensive than local rice but people prefer it and it sell well no matter the extra cost.
I would suggest the market for it would be small but profitable. You would need to convince a number of fancy restaurants in Shanghai and Beijing to start serving it on the menu by selling it to them at cost but making sure they charge a lot for it so it comes off as fancy and there's your market. Hook the restaurants via there greed for a big margin and then in a couple years crank up your end.
I think it's the best way as Chinese are extremely cheap at home but like to spend a lot to impress friends and co-workers when their out, so you won't get much turn over from supermarkets. This is how the wine industry has pushed into China and it's doing very well.