ＭＡＲＫＥＴＩＮＧ問題

Regarding consumer behaviour, generic problem recoginition includes and is influenced by: needs for purposes, size, sex, age, location, etc.
Selective problem recoginition includes and is influenced by: demographics, psychographics (lifestyle), personality, motivation, knowledge, attitudes, beliefs, and feelings, culture, ethnicity, family, social class, reference groups, brands and market mix factors.
Please check from the dictionary for 中文 explantion.