The SWOT anaysis of UNIQLO?

2008-11-29 9:13 am
1. The SWOT anaysis of UNIQLO?
2. Competitors analysis??

回答 (1)

2008-11-29 5:53 pm
✔ 最佳答案
Strength
Wide range product line can seperate risk
Weaknesses
The early bird gets the worm, soUNIQLO entry to H.K. just few years so their experience is H.K. is not enough compare with competitor since they enter the market late
Opportunity
wholly-owned subsidiary at Japan and got Japan experience staff product design and manufacturing support
close relationships with a selected group of world class suppliers and take a very rational approach to product development
Threats
Enocomic crisis let the spending power and confidence decrease
Travel decrease let the foreigner spending at UNIQLO decrease
Competitor is the market leader (Giodaro) and their shop is more convenient to mass market so their market share is difficult to catch more
參考: My opinion


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