關於marketing segmentation(急問)

In marketing, STP(Segmentation, Target market and position) is closely related.
Lets make it simple, all the segmentation method is not mutually exclusive. You can use more than one method to do segmentation. E.g If i am selling clothes, i can segment the market by choosing demographic(teenagers),and geographic(in Mongkok)...etc.But finally i choose to target teenagers that spend at least 2 days in MK per week with moderate spending power as my target market.

Segmentation and target market selection is always talking about focus!! You can segment the whole market and target the whole market. When you have lots of options, try to choose the segmentation based on:
1. Sizable
2. Profitable
3. Sustainable
4. Reachable

Then you will know how to prioritize your segmentation and target market.

你好,

其實係金融海嘯下的壓力,

未來三年會有好多公司裁員,

就算係大學生都會愈黎愈難搵到野做

打工未必係一個好出路

所以我誠意邀請你睇一個機會.

我現在係一間做健康業的公司發展

我搵緊一班有共同想法,積極,認真,有野心,想生活更好的人

肯學肯做一年每個月可過萬幾二萬元的收入

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Market segmentation means you have to minimize your cost of operation but to maximize the benefit of your choice. You are right. Market segmentation could be divided into a lot of small segments. The other essential issue is how your effort or resource being put to maximize the benefit. So, after market segmentation, you have to put effort to target your customers by age etc.
In your case, if you segment the market by life style, staying at home, you could still sub-segment those staying at home by a demographic factor. Young generations usually staying at home around the computer, staying in the web, so e-businesses, web communicating, and games could then be developed to these sector of customers. The old generations will usually staying at home around the TV for self-entertainment e.g. Old Movies, Songs, Drama and Old TV programmes.
Overall, you have to assess your own strength and weakness before you take this opportunity and threats relative to your fellow competitors in formulating your marketing strategy and its operational plan with the use of this market segmentation concept.